The Jordans Family
The Jordans family is full of notable Williams. The very first, back in the 18th Century, was William the farmer, famed locally for being particularly handy with a horse. So much so that his horses were relied upon by all the local millers to move their heavy equipment.
His interest in milling was then passed on to his two sons, Alfred and William. The two rented the home of Jordans – Holme Mill in Biggleswade – and sold flour in London.
The next William actually bought Holme Mills – on the banks of the River Ivel in Bedfordshire in 1855 – at auction. The depression years followed, then after a great fire gutted the mill in 1894 – the building’s original millstones were replaced with a more efficient roller system that could retain more of the goodness in the grain.
Next, it was William's son – obviously named William, (but, oddly known by everyone as John), that took over the business after a stint as Royal Air Force pilot.
Then along came the 5th generation of milling Williams. Known as Bill and his brother David. This William installed a processing plant and instead of milling flour or animal feed, in 1972 they started making Jordans cereal.
The Jordans family are proud of their milling history, and Bill & David's mother Pamela even runs the Jordans shop at Holme Mill in Biggleswade to this day.

