Jordans & Ryvita Join Forces
Bill and David Jordan are pleased to announce that they intend to set up a new partnership with the Ryvita brand (owned by Associated British Foods) to form The Jordans & Ryvita Company. This exciting new partnership draws upon the strong links between Jordans and Ryvita brands, given our long histories of making wholegrain cereals.
Bill Jordan, Chief Executive of Jordans, said:
“Both David and I believe passionately in making good quality wholegrain cereal to promote the health of our customers and protect the countryside. Jordans and Ryvita have built strong reputations for milling wholegrain cereals and it seems very natural to us that we should form a partnership that draws on these links.
From being a small producer promoting whole grains, to what was then a niche group of consumers, Jordans has now reached the point where the benefit of wholegrain cereal is understood by a mainstream, and international, market. This new partnership gives us scale and the ability to share our beliefs, in the benefits of natural foods and protecting the countryside, with even more people.”
Our strong values will stay at the core of The Jordans & Ryvita Company and Bill and David Jordan will continue to have an active involvement in the direction and running of the new business.
If you have any comments or questions about this, we’d love to hear from you via our Jordans consumer services line – your views continue to be very important to us.
Did you know?
- The Jordans family started flour milling at Biggleswade, Bedfordshire in 1855. Bill Jordan had the inspiration start making whole oat Granola cereals after a trip to California in the late 1960s, where he was influenced by the fledgling whole foods movement. Jordans launched the first cereal bar in the UK in 1980.
- Ryvita currently purchases c.93% of the annual UK Rye crop. The Ryvita company was formed in 1925 and purchased by Garfield Weston in 1949. It started producing its famous crisp bread in 1930 and ran a series of famous adverts in the 1960s featuring Julie Andrews, with the title ‘Ryvita keeps me fit and slim’. Their latest advertising features Fern Britton promoting the health benefits of its range.