Inside Jordans

Feel Good Be Happy

Jordans' guide to nutrients - the whole story

Posted by Jordans Cereals 12 Sep 2008 3:02pm

‘Less is more’ could be the Jordans motto. We don’t over-process the ingredients – so our products are tastier.

Most of the cereals and bars we make contain generous handfuls of unrefined wholegrain oats and wheat. ‘Wholegrain’ refers to all three layers of the grain.

Oats are great for stabilising blood sugar levels, helping you feel fuller for longer. They’re also a good source of insoluble fibre for a healthy digestive system and soluble fibre for lowering cholesterol. Wheat also contains complex carbohydrates, minerals like potassium, iron, magnesium and zinc, plus useful amounts of B vitamins and vitamin E – even more reasons why Jordans always selects the best quality wholegrains for their cereals.

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Comments (5)

at 11:59 on 20 October 2008, Dana said:
Brilliant to know that a cereal bar tasting so delicious is good for me too. Ideal for the kids to put in their lunch boxes, I know that they will always be eaten!The cereal bars that is, not the kids!
at 14:23 on 17 October 2008, Anita Smith said:
So refreshing to read a simple yet full explanation of why wholegrain is so important. simply becasue it's good for your body and not jsut another trendy fad. Love the news website, very interactive and appealing and most importantly lots of additional information on the whole Jordan philosophy rather than a list of product.
at 10:10 on 17 October 2008, Denise Soos said:
Good to read that Jordans looks at trying to make their products as healthy as possible with a view to the healthy body and vitamins.The only thing about the new website is that I kept getting distracted by the buttterfly and had to read the article about three times as I kept loosing where i was, nice butterfly though!
at 21:08 on 16 October 2008, razia said:
Jordans products definately tastier ,enjoyable source of fibre,not artificial tasting like other alternatives . All round good quality, satisfying healthy choice. Fantastic!
at 17:17 on 16 October 2008, Marie Prescott said:
How nice to read an explanation for Wholegrain and actually be able to understand it and its features and benefits. To often companies try to blind us with science. Well done to Jordans!!